Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus


Andy

Administrator
Ad spending is falling off a cliff amid the COVID-19 pandemic — and Facebook and Google, the two heavyweights in digital advertising, are expected to bear the brunt of the downturn in terms of sheer dollars lost.

The two internet giants together could see more than $44 billion in worldwide ad revenue evaporate in 2020, Cowen & Co. analysts estimate. That said, both Google and Facebook will continue to be massively profitable even with double-digit revenue drops.

For 2020, Google total net revenue is now projected to be about $127.5 billion, down $28.6 billion versus Cowen’s prior estimate (an 18% decline). Facebook ad revenue for the year is pegged at $67.8 billion for the year, a drop of $15.7 billion (-19%) vs. Cowen’s previous forecast.

Rest of article here: https://variety.com/2020/digital/news/facebook-google-ad-revenue-loss-coronavirus-1203544502/
 

Harvey

New Member
We had 6 clients running Google (and Bing) SEM in Feb with and annual spend of ~$3M. We are down to one client spending, about $7k per month.
 

-chris-

New Member
For 2020, Google total net revenue is now projected to be about $127.5 billion, down $28.6 billion versus Cowen’s prior estimate (an 18% decline). Facebook ad revenue for the year is pegged at $67.8 billion for the year, a drop of $15.7 billion (-19%) vs. Cowen’s previous forecast.
My pity for them is very limited. Especially when I think of how they sniff us out and make big money with our data.

Chris
 
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